Viramontes Marketing Communications was established by founder Carlos J. Viramontes in April 2009 with two goals;
1. To use his 30 year corporate experience to provide large and small companies marketing consulting expertise to maximize growth
2. To recruit consumer research respondents for companies seeking unfiltered consumer feedback
He soon built a team of consumer research expert recruiters and started building a data-base of respondents to meet the stringent requirements of corporate clients wanting to learn from actual consumers. The demand for their services grew and they opened a focus group facility in Downey, CA.
Viramontes was sought after by former peers in the industry who were seeking his expertise in launching new products, so he began his consulting career. He has since consulted large and small companies in areas such as sales, marketing, communications, and public relations.
He also co-founded the Latino Food Industry Association out of his sense of wanting to help Latino businesses thrive in this growing industry.
He is committed to helping his community as characterized by his long-standing board membership in the Mexican American Opportunity Foundation, started by his friend and mentor, Dionicio Morales.