Market DIVERSITY GROWTH
The U.S. Latino market exceeds $2.2 trillion in Gross Domestic Product. The sheer population size coupled with the purchasing power is compelling evidence that companies, regardless of product or services offered, ought to capitalize on this opportunity. VMC is here to offer expertise in that field.
At VMC, our Latino consulting services are personally led by our founder, a former Anheuser-Busch field marketing executive, specializing in Latino marketing and Public Relations for almost three decades. The company equips its clients with consumer -centric market intelligence and cost effective, targeted marketing plans. Such plans will result in growth in sales and market share. VMC’s values are based on the belief that the art of marketing to a culturally diverse consumer is critical in establishing an emotional connection to a brand.
- Our consulting services will help you strategically develop your marketing plans to reach the growing and diverse Latino Market, both domestically and internationally. Our past experiences range from concept development to negotiating sponsorship to commercial advertising, directing and writing. The expertise of our professionals is sought after by a variety of companies and brand teams seeking the best marketing approach for the array of nationalities within the American-Latino spectrum.
We offer…
- Public Relations Communications
- In-depth insight into national and local Latino marketing disciplines
- Consulting services to Latino-owned businesses
- Evaluation of existing marketing plans
- Implementation of strategy based on market research
- Execution of plans
- Identification of core consumer targets
- National versus regional approach; what works better for your brands?
- East/west coast
- Various nationalities and cultures
- Advertising theme selection based on brand strategies and target segments (shotgun or rifle approach)
- Media plan and placement for maximum, yet efficient, reach of core consumer segment
- Building of marketing plans based on company and brand objectives
- Alignment of resources to accomplish goals
- Consulting on brand promotions
- Community grassroots outreach and cause-related marketing strategies
We wish to emphasize that we are not in the advertising business, as we leave that to the advertising professionals. We are, however, experienced in the development of the strategies that feed into the advertising creation, and can assist our clients identify the best means of reaching their advertising ambitions.