The U.S. Latino market exceeds $2.2 trillion in Gross Domestic Product. The sheer population size coupled with the purchasing power is compelling evidence that companies, regardless of product or services offered, ought to capitalize on this opportunity. VMC is here to offer expertise in that field.
At VMC, our Latino consulting services are personally led by our founder, a former Anheuser-Busch field marketing executive, specializing in Latino marketing and Public Relations for almost three decades. The company equips its clients with consumer -centric market intelligence and cost effective, targeted marketing plans. Such plans will result in growth in sales and market share. VMC’s values are based on the belief that the art of marketing to a culturally diverse consumer is critical in establishing an emotional connection to a brand.
We wish to emphasize that we are not in the advertising business, as we leave that to the advertising professionals. We are, however, experienced in the development of the strategies that feed into the advertising creation, and can assist our clients identify the best means of reaching their advertising ambitions.